Frankie Bridge says she is no longer dressing for the ‘male gaze’ and says she thinks Fashion Week should be more ‘accessible’ and ‘inclusive’


Frankie Bridge has opened up about how much fashion influences her life choices and that she is no longer dressing for ‘the male gaze’.

The Loose Women panelist, 37, said in an exclusive chat with the Mail that being in girl band The Saturday’s majorly impacted her style.

Frankie – who rose to fame as a member of S Club Juniors when she was aged just 12 – said: ‘I feel like as women, our style changes a lot over the years, depending on what’s needed of us. 

‘I have been in two bands, and both times have been at real pivotal parts of my life. S Club Juniors, I was so young and able to have fun with my style.

‘In The Saturdays, that was a real learning curve; I went from 18 to being in my 20s. There are some real clangers in there.

‘That was more about being sexy and fitting together with four other girls. Now I get to dress for myself. It’s no longer about the male gaze or fitting in.

Frankie Bridge has opened up about how much fashion influences her life choices and that she is no longer dressing for ‘the male gaze’

Frankie Bridge has opened up about how much fashion influences her life choices and that she is no longer dressing for ‘the male gaze’

The Loose Women panelist, 37, said: '

The Loose Women panelist, 37, said in an exclusive chat with the Mail: ‘I feel like as women, our style changes a lot over the years, depending on what’s needed of us. ‘I have been in two bands, and both times have been at real pivotal parts of my life.’

The Saturdays singer, who founded her fashion business Faves, a style platform curating high street edits, is hosting her first event with the hope of making Fashion week 'more accessible'

The Saturdays singer, who founded her fashion business Faves, a style platform curating high street edits, is hosting her first event with the hope of making Fashion week ‘more accessible’

‘I’ve had years to experiment, and now I am able to know what makes me feel confident. I also dress for two different lives, work and home life. The two are very different, and I love that.’

Frankie, who founded her fashion business Faves, a style platform curating high street edits, is bringing London Fashion Week to the public for the first time.

She is hosting her first event, on Saturday February 21 in partnership with LOOKFANTASTIC and other high-street brands, with the hope of making Fashion Week accessible.

She told the Mail: ‘Faves came from years of people asking me where my outfits were from and how I styled certain pieces.

‘I’ve always loved finding pieces that feel elevated and stylish but still wearable. I know how overwhelming shopping can feel, especially when you’re trying to find your style, so I wanted to create something that felt accessible and curated – like I’d done the scrolling for you already. Fashion can feel daunting, Faves takes that away.

‘We want women to feel empowered and confident. By creating a community, it’s also about being able to find like-minded people.

‘I want Faves to continue growing as a go-to destination for women who want effortless, real-life style inspiration.

‘That could be through more collaborations, exclusive edits, or even designing pieces myself one day.

She told the Mail: ‘Faves came from years of people asking me where my outfits were from and how I styled certain pieces. We want women to feel empowered and confident.'

She told the Mail: ‘Faves came from years of people asking me where my outfits were from and how I styled certain pieces. We want women to feel empowered and confident.’

The singer and Loose Women panellist shot to fame as a teenager before then joining The Saturdays and having huge success (seen centre in S Club Juniors)

The singer and Loose Women panellist shot to fame as a teenager before then joining The Saturdays and having huge success (seen centre in S Club Juniors)

Frankie shares her sons Parker and Carter with her former footballer husband Wayne - who also has a son called Jayden with his ex Vanessa Perroncel

Frankie shares her sons Parker and Carter with her former footballer husband Wayne – who also has a son called Jayden with his ex Vanessa Perroncel 

‘But the most important thing is keeping it authentic and genuinely useful. I want it to be a space where women feel inspired and empowered, not intimidated.’

In 2007 Frankie shot to fame after auditioning and earning a place in girl group the Saturdays, along with Vanessa White, Mollie King, Una Healy and former S Club 8 colleague Rochelle Humes.

The group split in 2014 after a successful run and ever since, Frankie has used her online platform of 1.5m followers, to share her passion for clothes.

She married former footballer Wayne Bridge, 45, in 2014 and the couple now share two children, sons Parker and Carter.

She is also stepmother to his 19-year-old son, Jaydon, from the former footballer’s relationship with French model Vanessa Perroncel, 50.

Frankie said: ‘Being in The Saturdays had a huge impact on my style. Fashion was all about experimenting and keeping up with trends.

‘We were constantly styled for performances, red carpets, and shoots – it gave me the freedom to try looks I might have never picked for myself and really pushed me out of my comfort zone to find my own personal style.

‘My approach to fashion now is very different. I base my outfits on how I’m feeling that day and always want to look put together.

‘I’ve learned it’s more about making small swaps, redefining what works for you in your wardrobe, rather than starting from scratch. Comfort and confidence are what really matter – and that’s exactly why I created Faves.

‘ I wanted to show women that accessible, effortless style can still be completely achievable, in every stage of life.’

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