Vinnie Jones slaps away ‘upsetting’ Clarkson’s Farm comparisons as he claims his farm show has ‘no agenda’


Vinnie Jones has expressed frustration at persistent comparisons between his Discovery+ programme, Vinnie Jones in the Country, and Jeremy Clarkson’s hugely popular farming series.

Mr Jones’s series debuted in 2023, two years after Mr Clarkson premiered his award-winning farming show on Amazon Prime Video.


Inevitably, given the similarities between the two projects, and with both leading stars ditching the fast-paced showbiz life for the countryside, comparisons regularly occur.

But now, the former footballer and actor has described the situation as “upsetting,” insisting his show occupies entirely different territory.

Vinnie Jones

Vinnie Jones fronts his own show on Discovery+

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“It’s a show without an agenda, and it’s not a farm show – it’s an in-the-country show,” Mr Jones explained.

While praising Mr Clarkson for having “done a fantastic job raising awareness for farmers,” Mr Jones maintained that his own programme, now entering its third series, stands apart.

“Ours is a different little show,” he said.

Mr Jones also addressed his past reputation, acknowledging that media coverage had often portrayed him as a “lunatic.”

Clarkson's Farm: Jeremy ClarksonJeremy Clarkson’s (right) farm in the countryside is the basis for his Amazon series Clarkson’s Farm | AMAZON

“A lot of that I brought on myself with the drinking,” he admitted to Radio Times.

The 61-year-old revealed he will mark 12 years of sobriety this April and expressed a desire to demonstrate his authentic self through the programme.

“I wanted to show people what I actually do in my spare time,” he said.

The series, which follows Mr Jones on his 2,000-acre West Sussex estate, has also served as a platform for discussing mental health, a topic he believes deserves greater attention in rural communities.

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Clarkson's Farm: Jeremy Clarkson and Charlie IrelandJeremy Clarkson (right) runs his own farm in Oxfordshire | AMAZON

Mr Jones traced his deep connection to the natural world back to his childhood, crediting his father with instilling this lifelong passion.

Mr Jones’s Discovery+ series is still going strong, and the same can be said for Clarkson’s Farm, too.

In November 2025, Mr Clarkson sparked fears the show would be on hold for the foreseeable future after its fifth season aired, but he’s now confirmed a sixth will likely follow.

“We’ll definitely do six – Amazon want to and I want to. I’ve got a good idea for six,” he said to The Sun.

Clarkson's Farm

Clarkson’s Farm: Jeremy Clarkson and his team will return in season five

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But will there be a seventh? Mr Clarkson said: “I said I’ll stop doing them when there are no more ideas. But I’ve got two quite good ones, so we’ll do six and then we’ll see…”

The demands of filming at Diddly Squat have taken their toll. Mr Clarkson explained: “We’ve never had a rest, we wrap a series and immediately start again because farming doesn’t stop.

“You harvest and you immediately start drilling for the next year.

“But this time, Kaleb [Cooper‘s] gone off to Australia… I really wanted to have a holiday because I haven’t had one in ages.

“So we just said ok, well let’s just actually wrap it… and then, I just said, ‘If it snows, we’ll start filming again.'”

When it comes to their respective lives in the spotlight, Mr Jones first made his mark in cinema with Guy Ritchie’s 1998 debut Lock, Stock and Two Smoking Barrels, having made the journey from footballer to performer.

Meanwhile, Clarkson’s Farm has become one of Prime Video’s most successful programmes since launching in 2021, documenting life at Diddly Squat Farm in Oxfordshire.

Mr Clarkson also presents Who Wants to Be a Millionaire on ITV, as well as its spin-off, Millionaire Hot Seat.



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