Iceland Foods has cut prices on hundreds of everyday items to support households affected by Storm Chandra.
The severe weather system has brought heavy snowfall, strong winds and intense rainfall to large parts of the UK, causing widespread disruption across many towns and cities.
UK residents have been advised to ensure they have sufficient supplies for three days as the wintry conditions take hold.
Both Iceland stores and The Food Warehouse locations are participating in the promotional campaign, with offers available through online shopping and in physical shops.
The frozen food specialist is also offering same-day delivery, allowing customers to receive essential items without leaving their homes during the severe weather.
An Iceland spokesperson said: “With Storm Chandra expected to hit hard this week, we’re temporarily reducing prices in key cities to help households stock up quickly and affordably.
“When severe weather is on the way, the last thing shoppers should have to worry about is the cost of everyday essentials.”
Cities include:
The move comes as communities across the UK continue to face significant disruption from flooding in the wake of Storm Chandra.
Travel has been badly affected in recent days, with road closures and flight cancellations after exceptionally heavy rainfall left large areas underwater.
Iceland Foods has cut prices on hundreds of everyday items to support households affected by Storm Chandra
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GETTYThe Environment Agency has deployed additional heavy-duty pumps to remove large volumes of floodwater, while local authorities have warned that the risk of flooding across the Somerset Levels and Moors remains high as rainwater continues to move through the system.
Iceland’s promotional offers span several categories, including a four for £4.80 deal on selected frozen items, savings of up to 50 per cent on staple products, a five for £5 promotion on snacks and protein items, and buy-two-get-one-free offers on essential cupboard goods.
The four for £4.80 deal allows shoppers to choose from a range of freezer staples, delivering savings of up to £7.20 on a single purchase.
Pizza options within the deal include Chicago Town Deep Dish Mini Pizzas in both four cheese and pepperoni varieties, priced individually at £1.75, alongside Goodfellas Thin Crust pizzas at £2.00 each.
The move comes as communities across the UK continue to face significant disruption from flooding in the wake of Storm Chandra
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PASeafood lovers have access to Birds Eye Crispy Fish Fingers at £2.10 and Youngs Popcorn Scampi Bites priced at £1.85.
Substantial half-price reductions cover a variety of popular frozen goods, with McCain Quick Cook French Fries dropping from £3.20 to £1.60 and Chicago Town Tiger Crust pizzas falling from £4.00 to £2.00 in both cheese and pepperoni flavours.
The separate 5 for £5 promotion targets snack and protein items, offering potential savings of £5.50 when customers select five qualifying products.
Drinks and snacks also feature, with Pepsi Max three-litre bottles at £3.00, Doritos Chilli Heatwave and Sensations Thai Sweet Chilli crisps both available at £2.50.
Britain’s leading discount supermarkets are warning of inevitable price rises following recent budget measures
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PAIceland’s essentials deals include:
4 for £4.80
Customers can purchase four items for £4.80 on select products and save up to £7.20, including:
Half Price Customers can save up to half price on a host of products including:
5 for £5 Shoppers can also save up to £5.50 on products in the 5 for £5 deal:
Buy two get one free Customers can also bag a free product when buying two in this deal. Products include: