Joann’s biggest rival is working to pilfer shoppers, even before the glitter settles on the major craft chain’s bankruptcy.

Michaels, which operates over 1,000 stores nationwide, is positioning itself as the new home for knitters, sewers, and DIY diehards. 

The company posted a not-so-subtle pitch on its website last week.  

‘Welcome JOANN Customers,’ Michael’s wrote on its internet homepage. ‘We’ve got your go-to essentials & so much more!’

For years, the two companies have offered different products while serving very similar customers. 

Joann’s catered to knitters and sewers with a deep lineup of fabrics, sewing patterns, and threads, while Michael’s features a wider array of art, stationary, and home decor. 

But Joann’s is permanently unspooling, right as the hobby is picking up steam. 

‘I am so heartbroken by this,’ a Joann’s fan wrote on Reddit. ‘I go to Joann’s primarily to buy fabric for baby clothes, toys, and accessories — a truly joyful hobby and a wonderful way to bring joy to others.’

Joann’s shoppers are mourning the loss of the craft chain online, saying they’re ‘heartbroken’ 

Joann’s, formerly known as Joann’s Fabrics, entered Chapter 11 bankruptcy in January. The court filing is the death knell for the brand’s 800 stores. 

The company has already shut down its online store. 

It was the second time in a single year that Joann’s filed for bankruptcy, as financial headwinds and an increasingly tricky balance sheet — including $615.7 million in debt — sunk the brand. 

Joann’s stores have reported in court filings that they’re nearing their end. 

More than 500 locations have run 50 to 80 percent off liquidation sales, and have reported that they’re nearly sold out of their products. 

The company expects the final stores to close by the end of May. 

This isn’t the first time Michael’s stepped in during another company’s misery. 

The Texas-based craft chain also released a lineup of new balloons, weeks after celebration store Party City decided to shut down all of its retail locations. 

Joann’s is shutting down all 800 stores – the latest bankruptcy will bring an end to the retailer

Customers have flocked to the sewing destinations in their final days to scoop up products during a 50 to 80 percent off sale

In mid-April, Michael’s unveiled the product launch for 300 new balloons and more than 500 new celebration products. 

Party City announced in December that it was shutting down all 850 stores in its US portfolio. 

There are only 29 operational stores listed on the company’s website. 

Party City is not facing the same complete demise that has fallen onto Joann’s fabrics. 

In February, New Amscan, a company known for owning brands like Chia Pets, handed the company a $20 million lifeline. 

The new owners plan on reviving Party City as an online-only retailer.