Sales have rocketed at a luxury fashion label whose clothes are often worn by the Princess of Wales.
British brand Me+Em revealed a 25 per cent surge in turnover to £147.9m last year, fuelled by booming demand overseas.
In particular, US sales leapt 61 per cent to £47.3m after it opened four shops, including in New York and Texas.
It is planning more openings across the Pond, including hubs in Los Angeles and Georgia this month.
In the pink: The Princess of Wales pictured wearing the ME+EM brand
And Me+Em – founded by businesswoman Clare Hornby – has invested in the UK. In London it is opening a larger flagship store in Marylebone and expanding its first boutique in Chelsea. It is also launching a shop in Manchester.
Profits rose 29 per cent to £20.2m, and the firm added that trading so far this year has been ‘strong’. Jackets – including a £550 forest green suede variant worn by the Princess of Wales – and £600 knee-high boots are performing well.
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