Peppa Pig fans have been left in tears after one of the characters reached a huge milestone in a new video released this week.
It was announced last week that a powerful upcoming storyline in the beloved kids show will see Peppa’s little brother George diagnosed as moderately deaf.
A new episode, set to air on Milkshake from March 9, sees George attend an audiology appointment during a routine doctor’s visit, where his family learns he has moderate hearing loss in one ear.
He is then fitted with a hearing aid, allowing him to experience sounds in a new way. A new clip shows the emotional conclusion of the episode when George, who’s vocab up until now has been limited to ‘dinosaur roar’, says his sister’s name for the first time.
Peppa is shown looking upset as Mummy Pig tries to explain George’s hearing loss to her, telling her that her brother ‘will find his own favourite sound’.
George, wearing his new hearing aid, then leaves his sister and mum shocked as he says, ‘Yeah Peppa.’
Peppa Pig fans have been left in tears after George reached a huge milestone in a new video, saying his sister’s name for the first time after being fitted with a hearing aid
‘You said my name!’ a delighted Peppa tells him. ‘Oh yeah, Peppa, Peppa, Peppa,’ yells George as his sister sweetly tells him ‘that is my new favourite sound’.
‘George had the most character development in one week out of the 26 years bros been a baby,’ declared one fan on X. ‘George saying “Peppa” after 20 years… I’m not crying, YOU’RE crying,’ agreed another.
The new episode, created in partnership with the National Deaf Children’s Society (NDCS) and Camilla Arnold, a deaf producer and script consultant, aims to help families better understand childhood deafness while ensuring authentic and sensitive representation on screen.
The creators have said that George’s hearing aid will allow him to experience sounds in a new way from ‘splashing in muddy puddles to hearing the ice-cream van for the first time’.
The episode, called Hearing Loss, will be the first to be told through George’s audio perspective, with Gladiators star and the England rugby team’s first deaf player Jodie Ounsley, known as Fury, playing his audiologist.
Another clip released online shows George’s world before his hearing aid is fitted, highlighting how everyday family life can present extra challenges for him.
The toddler is seen struggling to hear his alarm clock and instructions from Mummy and Daddy Pig before he’s shown at playgroup unable to hear the music.
The news of George’s story arc was met with positivity online, with X flooded with comments from parents, who deemed the move ‘a gentle, powerful way to teach kids about difference, empathy and inclusion’ and ‘a meaningful moment for representation’.
Peppa Pig’s younger brother will be diagnosed as moderately deaf in an upcoming episode of the iconic kids’ show with Gladiators star Jodie Ounsley playing his audiologist (pictured)
Rugby player and Gladiators star Jodie Ounsley will play the audiologist during the episode (Jodie pictured on Sunday)
George is pictured with his hearing aid in the episode
Images from the episode see George being fitted with a hearing aid while Peppa is seen supporting her brother with a warm hug.
Swarming X in the wake of the news, users were keen to praise creators for the storyline and shedding light on differences.
One user penned: ‘This is important, honestly. A lot of kids watch Peppa Pig every day. Seeing George as deaf will help children understand that being different is normal. It also helps kids with hearing issues feel seen and not alone…
‘This is a good step, even for a cartoon… I didn’t know George is deaf. It’s good that kids will see this and learn that being deaf doesn’t make you less. Shows like Peppa Pig really help teach kindness and understanding’.
Jodie is pictured showing her cochlear implant – an electronic device for severe to profound hearing loss that bypasses damaged parts of the inner ear (cochlea) to directly stimulate the auditory nerve, providing sound signals to the brain
The new episode, created in partnership with the UK’s National Deaf Children’s Society and Camilla Arnold, a deaf producer and script consultant, aims to help families better understand childhood deafness while ensuring authentic and sensitive representation on screen
The storyline was praised for shedding light on differences
Further praise came from users writing: ‘What a beautiful and important step for Peppa Pig! Giving George a moderate hearing loss storyline—crafted with deaf community experts and charities—isn’t just great representation…
‘It’s a gentle, powerful way to teach kids about difference, empathy and inclusion…
‘For the millions of deaf kids worldwide who rarely see themselves on screen, this matters so much: it lets them feel seen, valued, and like they belong. A win for kindness, and for making kids’ TV truly reflect the world we live in…
‘Peppa Pig is introducing a new storyline revealing that George Pig is moderately deaf, marking a meaningful moment for representation in children’s television…
‘The storyline aims to promote empathy, awareness, and inclusion for young viewers and families worldwide.’
One X user, hypothesised that George’s hearing difficulties were made evident in the opening credits, as each character is seen to snort. When Daddy Pig snorts, Mummy Pig and Peppa react in shock while George does not react at all.
The fan wrote: ‘WAIT WAIT WAIT In the intro to each episode – each character snorts after getting announced, Daddy pig ALWAYS goes last because his is the loudest…
‘Now in the scene – Mummy pig always reacts shocked by the sheer volume and Peppa physically moves backwards due her size. George DOESNT REACT AT ALL…
‘If George has been partially [deaf] this whole time – it would EXPLAIN his lack of reaction each time. That or standing next to Daddy pig every day for the intro has lead to him developing hearing issues. (Apologies for low quality picture)’.
One X user, hypothesised that George’s hearing difficulties were made evident in the opening credits, as each character is seen to snort. When Daddy Pig snorts, Mummy Pig and Peppa react in shock while George does not react at all
Last year, the birth of Peppa’s sister was officially announced, following the announcement of Mummy Pig giving birth to a little girl named Evie at 5:34am in May
Last year, the birth of Peppa’s sister was officially announced, following the announcement of Mummy Pig giving birth to a little girl named Evie at 5:34am in May.
Welcoming the newest addition to their family at the Lindo Wing in London – the same location where Kate Middleton gave birth to all three of her children – a town crier officially announced the piglet’s birth.
Addressing the public from outside the hospital the town crier declared: ‘Lend me your ears for news of the birth of a daughter to Mummy and Daddy Pig. Peppa and George have a baby sister and her name is Evie. Long live Evie Pig!’
Member of the public were over the moon to hear the happy news as they shared their reactions.
