Aston Martin is once again dipping its toes into the luxury global property market, it announced this week.
The luxury car group is opening a new high-end residential development in Daytona Beach, Florida, working in a partnership with Valor Capital Real Estate Development.
Aston Martin Residences Daytona Beach Shores will consist of 86 apartments in an 18-floor tower covering around 320,000 square feet.
The new building, which will include two parking floors, will be topped with two penthouse levels containing eight ‘ultra-luxury’ double-height apartments.
Residents will have a slew of amenities to hand, reportedly including jacuzzis, swimming pools, a spa, massage rooms, cold plunge pool, movie theatre, gym, golf simulator and an Aston Martin simulator.
The mixed-use development will be home to fine dining restaurants and an artisan bakery.
Mega luxury: Aston Martin is putting its name to an ultra-high end apartment block in Florida
No prices for the apartments have been revealed yet, but it’s likely owners will need deep pockets.
Direct access from the block to the beach will also be available to residents.
As with the previous Aston Martin residential tower in Miami, the new development will be a ‘close collaboration’ between Aston Martin’s design team and the real estate partner.
Aston Martin said: ‘This ensures that all properties reflect the highly crafted, beautifully proportioned and cutting-edge technology of Aston Martin’s award winning automotive models, creating unique living spaces that reflect the ultra-luxury, high performance British marque.’
The project is due to be completed by 2029, with an estimated project cost of $250million to $300million, but these numbers are still preliminary, according to Valor Real Estate Development’s chief executive, Moises Agami.
The new development will be located a short drive from the Daytona International Speedway.
Founded in 1959, the circuit is the historic home of the Daytona 500 Nascar race, as well as the 24 Hours of Daytona, one of the three races that form the Triple Crown of endurance racing, along with the 24 Hours of Le Mans and the 12 Hours of Sebring.
Amenities: An Aston Martin car simulator and a golf simulator will be open to residents
History: Aston Martin has already dipped its toes into the luxury property world
Marek Reichman, Aston Martin’s chief creative officer, said: ‘Aston Martin’s residential projects give our design team a unique opportunity to go above and beyond.
‘Our world-class experience with crafted materials and surfaces, high quality detail design, and dynamic, expressive forms finds a natural expression in architectural design.
‘Every Aston Martin car is an expression of beauty, a quality that requires mastery of balance and proportion. All Aston Martin properties share this obsessive approach, providing the perfect canvas for us to express our skills.
‘Aston Martin Residences Daytona Beach Shores will allow us to take our holistic design approach to another level, with scope for the unprecedented integration of bespoke design elements, highly customisable spaces, cutting edge amenities, and a strong symbiosis with Aston Martin’s world renowned design language.’
Chief executive of Valor Real Estate Development, Moises Agami said: ‘Daytona Beach Shores is a rising star in Florida’s luxury market; an exceptional community and city leadership with the vision and vitality we seek in world-class destinations.’
Other sites in Mexico City and Tampa Bay, Florida, are ‘under review’ as potential future development sites, Aston Martin said.
Aston Martin’s previous property ventures include homes in Miami and a recently completed four-bedroom town house in Tokyo’s Omotesandō neighbourhood.
